What’s Next for Enduro Bites? A Quick Update
As you likely know by now, we've officially paused production of Enduro Bites Energy Bars to explore more cost-effective ways to bring them back. With all other products currently sold out, many of you have reached out asking: What’s next for Enduro Bites? Here’s an update on what we’re working on behind the scenes.
Beta Red Orange Is Coming Back!
Our top priority is getting Beta Red Orange back in stock. Over the past few years, this product has quietly become a customer favorite, largely through word of mouth, and I’ve heard from many of you how much you miss it. I feel the same. I rely on it for my own training, and being without it has been tough as it was a not-so-secret complement to my high-intensity training sessions and the occasional races I do these days.
Unfortunately, the trade war with Canada, where we source our nitrate-rich beet juice, created unexpected delays. The good news? Our supplier has just resumed shipments to the U.S. If everything goes according to plan, Beta Red Orange should be ready to ship by early August.
If you're as anxious as I am to restock, you can pre-order to guarantee shipment as soon as Beta Red Orange is ready.
Recovery Protein: The Sleeper Hit
We’re also working on restocking Recovery Protein, which might be the best-kept secret in our lineup. While it has a loyal following, it launched during the pandemic and many of you haven’t had the chance to try it.
As with Beta Red, this product was impacted by trade disruptions with Canada, the world’s top producer of peas. We use a high-quality Canadian pea protein in our formula, and sourcing has been a challenge. We’re making progress, but we’re not quite ready to announce a restock date just yet. I’ll share updates as soon as we have them. You can also register for notification when it becomes available by clicking on NOTIFY ME on the Recovery Protein page.
New Products on the Horizon
Our mission remains the same: to create clean, effective, and great-tasting products that help you perform and recover at your best. Behind the scenes, I’m working hard on developing new, innovative products to support your performance and recovery.
Thank you for your continued support, patience, and encouragement. We’re a small team, but your enthusiasm keeps us going, and we can’t wait to bring you what’s next.
I appreciate your support!
Brian Maslach, Enduro Bites Founder
