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The concept of organic junk food has always struck me as odd. On the surface, the fact that it’s becoming more popular than ever is even more peculiar, although I shouldn’t be surprised.

Back in the day before my race age turned over to a horrific 3-0 I called myself a bike racer.  I was an aspiring professional.  An inspired competitor.  A driven athlete who heeded the words of the greats.

It seems as though my entire life has been leading to this point, so it’s difficult to point to a beginning. I became interested in nutrition and human performance soon after I began BMX racing as a kid.